I played a key role in the creative execution of the collaboration between Barneys New York and Hourglass, delivering innovative designs across multiple channels. My contributions included creating OOH assets for the teaser and launch campaigns, designing branded assets and developing pitch decks. I also art-directed a photoshoot for brush heads, overseeing the retouching process to ensure high-quality results. Additionally, I designed the limited-edition perfume bottle and palette, and contributed to printed materials, event invitations, and social media templates, ensuring a cohesive and sophisticated visual identity throughout the project. My work also extended to designing merchandise, including tote bags, reusable bags, and novelty items such as custom toilet paper.