Karla Valdes
As an Associate Art Director at Hourglass Cosmetics, I bring a passion for design and a commitment to creative innovation. With a background shaped by bi-cultural and bi-coastal influences, my work blends global sophistication with a refined, modern sensibility. A fast learner with excellent time management skills, I thrive in fast-paced environments, always adapting quickly while maintaining a high standard of excellence. Deeply curious and eager to explore new ideas, I approach each project with a balance of professionalism, creativity, and a touch of humor, delivering designs that are both thoughtful and impactful.
Throughout my career, I’ve had the opportunity to work on diverse and impactful projects that showcase my versatility and creativity. I’ve led the design and execution of visual merchandising displays and Out-of-Home (OOH) campaigns for Hourglass Cosmetics, crafting engaging experiences for global audiences. At Disney, I contributed to seasonal global campaigns, spearheaded the creation of Amazon A+ product pages, and coordinated photo and video shoots for major promotions. My freelance projects have spanned industries, including food, beauty, and lifestyle, where I delivered digital, print, and packaging designs for clients like DreamPops, Original Sunshine and Sweetfin. Each project has strengthened my ability to tell compelling brand stories and execute visually stunning, strategic campaigns.
